source of reference: Customer data platform (The Free Encyclopedia WikipediA) last edited on 1 December 2021, at 20:30 UTC, URL: https://en.wikipedia.org/
A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. According to Gartner, customer data platforms have evolved from a variety of mature markets, "including multichannel campaign management, tag management and data integration.
"The CDP market is currently a $300 million industry and projected to reach $1 billion by 2019. |