source of reference: Customer experience (The Free Encyclopedia WikipediA) last edited on 24 September 2020, at 08:12 UTC, URL: https://en.wikipedia.org/
In commerce, customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences (including digital environment) during their experience. A good customer experience means that the individual's experience during all points of contact matches the individual's expectations. Gartner asserts the importance of managing the customer's experience. ... |